Wednesday, April 3, 2013

Overwhelmed by the Options for Printing and Marketing Resources! How do I choose?

Whether it comes to ordering off a menu or packing for a vacation, people tend to love having options. The option of what school to go to, what to be when we “grow up”, where to vacation, what tv to buy , among countless others, gives us the freedom and independence to choose the best fit for both our needs and our budget.

Sometimes, however, there can be too many options, and we can become overwhelmed and confused. Sometimes, it’s hard to know where to start our research on picking which option really is the right option. Or the lowest cost. Or the best quality. Or the very best fit for me and my needs?

The world of printing and marketing resources is a vast world of many options. There are a countless number of companies that specialize in one thing or another, and often there are several that all specialize in the same thing. So often I hear people say, “How do I know I’m getting the best quality for the best price?” or “How do I know this card/brochure/flyer/etc. wouldn’t look better if done by someone else?” or “How can I find a place that will take care of all my marketing resource and printing needs in one place, so I don’t have to waste my time going to 10 different places for 10 different things?”.
The truth is, if you’re spending all your time researching suppliers, coordinating artwork and ship times and getting quotes from several of those companies to make sure you’re getting the best price for all your different needs– you likely aren’t going to get the most bang for your buck. I’m a firm believer in maximizing time, which means leaving some things to the experts.  Many people pay for someone to clean their house, not because they are physically unable to do it – but because it isn't necessarily the very best use of their time and they could be more efficient and productive spending that time elsewhere.

The same can be true for marketing resources and printing needs – there are people, like us here at JC Graphics, who ARE the experts. Choosing to team up with a group that has extensive knowledge of products and suppliers, exclusive access to the trendiest new products, and who has built solid relationships with quality suppliers, will undoubtedly not only maximize your time and efforts, but will also take the researching, production coordination and shipping/delivery off your plate completely.

Wouldn’t it be nice to sit back, relax, and enjoy the show sometimes instead of sifting through an infinite number of options? I know I do when I’m reading my book at the car mechanic verses trying to research and figure out how to fix that strange rattling noise underneath the hood myself. I leave that to the experts.  Leave your marketing resource and printing needs to the experts as well, to give you more time to do the things you do best. So many things in life are stressful enough, take advantage of the OPTIONS that will maximize your time, and minimize your worry. You’ll thank yourself later on for it.

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